It's no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. When the information is used effectively, however, it is the consumer who may ultimately benefit, as it can enable companies to enhance the customer experience and provide innovative products and services. But how willing are consumers to provide their information, and what concerns do they have about sharing and protecting it?
Have consumer privacy concerns changed over the last decade?
Data security remains a hot-button issue, with a variety of well-known and respected companies reporting that the data of more than 250 million of their consumers were stolen or compromised in 2014 alone. As connected products become more common, many industry observers expect consumer concerns over data security to rise further.
Given the ever-present threat that their information may fall into the wrong hands, it’s not surprising that 81 percent of our US respondents feel they have lost control over the way their personal data are collected and used. What is surprising, though, is that—across the world—this sense of losing control has actually returned to a level close to what it was in 1999 after spiking in 2014.
Across the board, consumers appear more willing to share data when they feel they get some value in return. Seventy-nine percent of our respondents agreed that they would be willing to share their data if there was a clear benefit for them. This means that companies should consider thinking about giving consumers a return on data. Whether it is something that entertains, informs, or rewards the consumer, companies should understand that many consumers may provide information in exchange for something that benefits them.
What can companies do to reassure consumers? Our study finds that while consumers state that they want more protection and security, the reality is that they may be more willing to provide their personal information if companies:
The bottom line: An important way companies can build and maintain consumer trust is to both put in place proactive data security and privacy measures and to engage in a transparent, ongoing dialogue with consumers on data privacy.
Malicious software, also known as malware is a term that can be used for various viruses, spyware, worms and programs that attack your device or computer. The goal of malware is to target and retrieve protected data, remove confidential documents or add software without user consent or knowledge. Software is identified as malware based on its intended use, rather than a particular technique or technology used to build it.
A computer virus is a malicious software which self-replicates and attaches itself to other files/programs. It has the capability of executing secretly when the host program/file is activated. The different types of Computer virus are Memory-Resident Virus, Program File Virus, Boot Sector Virus, Stealth Virus, Macro Virus, and Email Virus.
With the number of data breaches increasing every year, it’s not a question of if your business will suffer a breach, but when. The threat affects companies of all sizes and in every industry, including manufacturers.
In fact, manufacturers are one of the most susceptible to cyber threats. According to a Kaspersky Labs report, manufacturers’ computers accounted for about one-third of all attacks as sophisticated attackers are after intellectual property.
Findings from an analysis of 2017 cyber claims data revealed that negligence was the most common cause of loss for the healthcare industry and a hacking attack the most common for non-healthcare organizations. However, ransomware was the second most common cause of loss for all industries.
Ransomware is a cyber-related threat with a monetary demand. The threat is typically to divulge or destroy information, to insert malicious code into a computer system, or to damage, destroy or prevent access to a computer system. According to the report, “2018 Cyber Claims Digest,” by NAS Insurance, there was a 152 percent increase in ransomware as a cause of loss in the healthcare industry between 2016 and 2017.
Hacking and cybercrime are in the news daily, and everyone has likely been impacted by it in some way from the numerous high profile breaches of the companies that store our data. The increase of these threats has awakened us to the reality that we need a level of vigilance that offers better protection.